MailerLite offers a comprehensive suite of email marketing tools that cater to both beginners and experienced marketers. Below is a breakdown of its key features:

Email Marketing & Automation

At the heart of MailerLite is its email marketing and automation system, which provides businesses with an easy way to create, send, and optimize email campaigns while saving time through automation.

Drag-and-Drop Editor

One of MailerLite’s most praised features is its drag-and-drop email editor, which allows users to design visually appealing emails without any coding knowledge. The interface is intuitive, making it easy to add text, images, buttons, and other elements to emails. Whether you need to send a weekly newsletter, a product launch announcement, or a promotional offer, the editor ensures your emails look professional and engaging.

Dynamic Emails for Personalization

Personalization significantly boosts email engagement. With dynamic emails, users can tailor content based on subscriber preferences, behaviors, and past interactions. For example, if a subscriber recently purchased a product, MailerLite can automatically send a follow-up email with related recommendations or an exclusive discount for their next purchase.

Multivariate Testing for Optimization

A/B testing is essential for improving email performance, and MailerLite goes a step further with multivariate testing. Users can test multiple subject lines, email designs, and content variations to identify what works best for their audience. This data-driven approach helps businesses refine their strategies and improve open and click-through rates.

Campaign Auto-Resend for Maximum Reach

Not every subscriber opens an email on the first try. The campaign auto-resend feature ensures that emails reach as many people as possible by automatically resending messages to subscribers who didn’t open them the first time. Users can tweak the subject line or content before resending to increase effectiveness.

Smart Sending for Optimal Delivery Times (Advanced Plan)

For users on the Advanced Plan, MailerLite provides smart sending, which analyzes subscriber behavior to determine the best time to send emails. This increases the chances of emails being opened and read, leading to higher engagement and conversions.

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Website & Landing Page Builder

In addition to email marketing, MailerLite includes website and landing page creation tools, allowing users to expand their online presence and capture leads effectively.

Unlimited Websites & Blogs (Growing Business & Advanced Plans)

Unlike many email marketing platforms, MailerLite enables users on the Growing Business and Advanced Plans to build unlimited websites and blogs. These websites can be used for brand storytelling, product showcasing, or blogging, helping businesses establish an online footprint.

Unlimited Landing Pages for Lead Generation

Landing pages are essential for marketing campaigns, and MailerLite provides unlimited landing pages to help businesses capture leads, promote events, and showcase offers. These pages are customizable, mobile-friendly, and optimized for conversions.

Promotion Pop-ups (Advanced Plan)

MailerLite also includes promotion pop-ups, available in the Advanced Plan, which can be used to display special offers, lead capture forms, or exit-intent messages to website visitors. These pop-ups help maximize engagement and encourage users to take action before leaving a page.

List Management & Segmentation

Efficiently managing an email list is crucial for targeted marketing, and MailerLite provides advanced tools to organize subscribers and send personalized content.

Advanced Segmentation for Targeted Campaigns

With advanced segmentation, businesses can divide their email list based on factors like purchase history, engagement levels, interests, and location. This ensures that each subscriber receives content relevant to them, leading to better open rates and increased conversions.

Signup Forms & Pop-ups to Grow Your List

MailerLite offers various signup forms and pop-ups that businesses can embed on their websites or landing pages. These forms help collect leads, build an email list, and nurture potential customers.

Preference Center (Advanced Plan)

Subscribers appreciate control over the emails they receive. The preference center, available in the Advanced Plan, allows them to customize their email preferences, ensuring they receive only the content they’re interested in. This reduces unsubscribes and improves audience retention.

eCommerce & Digital Product Sales

MailerLite is not just for email marketing—it also supports eCommerce and digital product sales, making it a valuable tool for online businesses and creators.

Sell Digital Products (Growing Business & Advanced Plans)

Users on the Growing Business and Advanced Plans can sell digital products, such as eBooks, courses, and exclusive content, directly through MailerLite. This eliminates the need for external platforms and makes monetization seamless.

Facebook Integration for Advertising (Advanced Plan)

MailerLite offers Facebook integration in its Advanced Plan, allowing businesses to connect their email marketing efforts with social media advertising. This makes it easier to retarget audiences, run email-based ad campaigns, and grow subscriber lists through Facebook ads.

AI-Powered Features for Smarter Marketing

To help users create better campaigns faster, MailerLite includes AI-powered tools that enhance content generation and data analysis.

AI Writing Assistant (Advanced Plan)

For those who struggle with writing compelling emails, the AI writing assistant in the Advanced Plan can generate subject lines, email content, and marketing copy, saving time while improving engagement.

Comparative Reporting for Data-Driven Decisions

MailerLite’s comparative reporting feature allows businesses to analyze campaign performance across different audience segments. Users can compare results from different email versions, track engagement trends, and make data-backed marketing decisions.

Security & Compliance for Data Protection

MailerLite prioritizes security and compliance, ensuring that businesses handle customer data responsibly and in accordance with regulations.

GDPR-Compliant for Privacy Assurance

MailerLite is fully GDPR-compliant, meaning it adheres to strict data protection and privacy laws. Users can collect, store, and process subscriber data securely while meeting legal requirements.

Custom HTML Editor (Advanced Plan)

For advanced users, the custom HTML editor, available in the Advanced Plan, allows developers to create unique email designs, ensuring complete control over branding and styling.