Benchmark Email Review: Features, Pros & Cons, and Pricing Explained
Benchmark Email is an easy-to-use email marketing platform designed to help businesses create, send, and optimize email campaigns. With a drag-and-drop editor, automation features, and affordability, Benchmark Email is a great option for small businesses and marketers looking for a simple yet effective email marketing solution. This review’ll explore Benchmark Email’s features, pricing, pros and cons, and how it stacks up against competitors.
What is Benchmark Email?
Benchmark Email is a cloud-based email marketing platform designed to help businesses of all sizes create, automate, and manage their email campaigns efficiently. Founded with a focus on simplicity and effectiveness, Benchmark Email provides tools that enable users to design visually appealing emails, send them to targeted audiences, and track performance metrics to refine their marketing strategies.
At its core, Benchmark Email offers an intuitive drag-and-drop email builder that allows users to create professional-looking emails without any coding knowledge. This makes it accessible to both beginners and experienced marketers. The platform also supports HTML editing for those who prefer to customize their emails further. Additionally, Benchmark Email provides a variety of responsive email templates, ensuring that emails look great on desktops, tablets, and mobile devices.
Benchmark Email also includes analytics and reporting tools that provide insights into the effectiveness of email campaigns. Users can track key metrics like open rates, click-through rates, and bounce rates, helping them optimize their strategies for better results. A/B testing features allow marketers to compare different versions of emails to determine which performs best.
Integration with other business tools is another valuable feature of Benchmark Email. The platform connects with popular CRM software, e-commerce platforms, and social media channels, making it easier for businesses to synchronize their marketing efforts across different channels.
Compliance and deliverability are also important considerations for any email marketing platform. Benchmark Email adheres to industry regulations such as GDPR and CAN-SPAM, ensuring that emails are sent ethically and legally. The platform also provides tools to improve email deliverability, such as spam testing and list cleaning.
Overall, Benchmark Email is a comprehensive email marketing solution that focuses on ease of use, automation, and data-driven decision-making. It is designed to help businesses enhance customer engagement, nurture leads, and drive conversions through well-crafted email campaigns.
Benchmark Email Features
With a variety of features catering to different needs, Benchmark Email ensures that users can create professional email campaigns, automate workflows, and optimize engagement. Here’s a detailed look at its key offerings:
1. Email Marketing & Automation
One of Benchmark Email’s standout features is its intuitive email marketing and automation tools. These tools allow businesses to craft compelling emails effortlessly and reach their audience effectively.
- Drag-and-Drop Email Builder: This user-friendly tool enables users to design professional emails without any coding knowledge. The simple interface allows for customization, making it easy to add images, text, buttons, and other elements that enhance engagement.
- Customizable Email Templates: Benchmark Email offers a wide range of pre-designed templates tailored for various industries. Whether you’re in e-commerce, healthcare, real estate, or education, there’s a template that suits your brand’s needs.
- Email Automation: Businesses can set up automated email sequences to streamline communication. These include follow-up emails, welcome emails for new subscribers, and abandoned cart reminders to recover lost sales. Automation ensures consistency and saves time while maintaining engagement with customers.
- A/B Testing: This feature allows users to test different subject lines, email content, and send times to determine what works best for their audience. By optimizing engagement through A/B testing, businesses can maximize open and click-through rates.
- Personalization: With dynamic content capabilities, Benchmark Email allows businesses to send more relevant emails based on user behavior, preferences, and demographics. Personalized emails enhance engagement and improve customer relationships.
2. Contact Management & Segmentation
Effective email marketing requires well-organized contact lists and targeted messaging. Benchmark Email provides tools to help businesses manage and segment their contacts efficiently.
- 500+ Contact Storage (Free Plan): Even on the free plan, users can store up to 500 contacts, making it a great starting point for small businesses or startups.
- Advanced Segmentation (Pro & Enterprise Plans): Businesses with larger email lists can benefit from advanced segmentation tools that allow them to categorize subscribers based on location, past interactions, purchase history, or other factors. This targeted approach ensures that emails reach the right audience, increasing engagement and conversion rates.
- Signup Forms: Benchmark Email provides customizable signup forms that businesses can embed on their websites or landing pages to capture leads. These forms help grow email lists by encouraging website visitors to subscribe.
3. Landing Pages & Lead Generation
Growing an email list requires more than just sending emails. Benchmark Email offers tools to help businesses attract new subscribers through high-converting landing pages and embedded forms.
- Landing Page Builder (Pro & Enterprise Plans): Users can create visually appealing landing pages without any web development skills. These pages are optimized to capture leads and convert visitors into subscribers.
- Embedded Forms: To further enhance lead generation, Benchmark Email offers pop-ups and embedded forms that businesses can place on their websites. These tools encourage visitors to sign up for newsletters, promotional offers, or event invitations.
4. Analytics & Reporting
Tracking campaign performance is essential for refining marketing strategies. Benchmark Email provides detailed insights to help businesses measure the effectiveness of their email campaigns.
- Basic Reporting (Free Plan): Even on the free plan, users can access essential metrics such as open rates, click-through rates, and unsubscribe rates. These insights help businesses understand how their emails are performing.
- Advanced Analytics (Pro & Enterprise Plans): Higher-tier plans offer deeper analytics, including engagement heatmaps, subscriber activity tracking, and detailed conversion reports. These insights enable businesses to fine-tune their campaigns for better results.
5. Deliverability & Security
Ensuring that emails reach the inbox and comply with legal requirements is a top priority for email marketers. Benchmark Email includes tools to enhance deliverability and maintain compliance.
- Deliverability Tools (Enterprise Plan): Benchmark Email provides advanced tools to improve inbox placement rates, reducing the chances of emails being marked as spam. This includes domain authentication and reputation monitoring.
- GDPR & Compliance: Data privacy is a major concern for businesses, especially in regions with strict regulations. Benchmark Email ensures compliance with GDPR and other data protection laws, helping businesses maintain legal and ethical email marketing practices.
Benchmark Email Pricing
Benchmark Email offers flexible pricing plans to suit different business needs, whether you’re just starting or running large-scale email campaigns.
Free Plan ($0/month)
The Free Plan is perfect for individuals and small businesses looking to explore email marketing without any cost. It allows users to store up to 500 contacts and send 3,500 emails per month. Additionally, it includes signup forms to capture leads and basic reports to track campaign performance. While this plan provides a solid starting point, it lacks advanced features such as automation and A/B testing.
Pro Plan (Starting at $13/month)
The Pro Plan is designed for businesses that need more robust email marketing tools. With support for 500 contacts and 7,500 emails per month, it offers greater flexibility for growing brands. This plan also includes email automation, allowing businesses to set up personalized email sequences to nurture leads. The addition of landing pages helps improve conversions, while A/B testing enables marketers to optimize subject lines and email content for better engagement. This plan is a great choice for businesses looking to increase efficiency and improve marketing performance.
Enterprise Plan (Custom Pricing)
For large-scale businesses and high-volume email senders, the Enterprise Plan offers a fully customized experience. It includes everything in the Pro Plan, plus managed account setup for hands-on support. Businesses also benefit from advanced deliverability tools to ensure emails reach inboxes effectively. The send-based pricing structure offers flexibility based on email volume, and volume discounts help reduce costs for larger campaigns. This plan is ideal for businesses needing dedicated support and optimized email marketing strategies.
With these options, Benchmark Email provides businesses of all sizes the tools they need to grow and engage with their audience effectively.
Pros & Cons of Benchmark Email
Pros
- User-Friendly Interface
- Email Automation
- Affordable Pricing
- A/B Testing
- Landing Pages and GDPR Compliance
Cons
- Limited Free Plan Features
- No Advanced Automation in Free Plan
- Basic Reporting on Free Plan
- Enterprise Limitations
- Limited Template Selection
Benchmark Email is a well-known email marketing platform that provides businesses with the tools they need to create, send, and optimize email campaigns. It stands out for its ease of use, affordability, and automation features, making it a suitable choice for small and mid-sized businesses. However, it does have limitations, particularly in its free plan. Here’s a closer look at its pros and cons.
Pros:
✅ User-Friendly Interface – Benchmark Email offers an intuitive drag-and-drop email editor that makes designing professional emails simple, even for beginners. The dashboard is well-organized, making navigation seamless for users at all experience levels.
✅ Affordable Pricing – The platform provides competitive pricing plans, including a free option for small businesses or those just starting with email marketing. The paid plans remain cost-effective, offering good value compared to other email marketing services.
✅ Email Automation – Benchmark Email includes useful automation tools in its Pro plan, enabling businesses to create automated email sequences for onboarding, customer follow-ups, and engagement campaigns. This feature helps save time and enhances customer interactions.
✅ A/B Testing – To improve email marketing performance, Benchmark Email offers A/B testing in its Pro plan. This allows users to experiment with subject lines, email content, and sending times to determine what resonates best with their audience.
✅ Landing Pages – The platform provides landing page creation tools in its Pro and higher plans, allowing businesses to build customized lead capture pages. These landing pages help drive conversions by providing targeted content to visitors.
✅ GDPR Compliance – Benchmark Email ensures compliance with GDPR regulations, which is essential for businesses handling customer data in regions with strict data protection laws. Users can manage consent forms and privacy settings to stay compliant.
Cons:
❌ Limited Free Plan – The free plan restricts users to only 500 contacts and 3,500 emails per month. While this may be sufficient for small-scale email marketing, businesses with growing lists will need to upgrade to a paid plan.
❌ No Advanced Automation in Free Plan – While Benchmark Email offers automation features, they are only available in the Pro and Enterprise plans. Free plan users miss out on key automation tools that could improve efficiency and engagement.
❌ Basic Reporting on Free Plan – The free plan provides only basic analytics, limiting users’ ability to track detailed performance metrics. Businesses looking for in-depth reporting on email engagement, conversions, and audience insights will need a paid plan.
❌ Enterprise Features Locked Behind Custom Pricing – Advanced features such as dedicated account management, in-depth reporting, and additional integrations are only available in the Enterprise plan, which requires custom pricing. The lack of transparency on high-tier costs may deter potential users.
❌ Limited Template Selection – Although Benchmark Email offers a selection of email templates, it is not as extensive as some competitors. Businesses looking for a wide variety of professionally designed templates may find the options somewhat restrictive.
Benchmark Email vs. Competitors
How does Benchmark Email compare to Mailchimp, Moosend, and Brevo?
| Feature | Benchmark Email | Mailchimp | Moosend | Brevo (Sendinblue) |
|---|---|---|---|---|
| Free Plan | ✅ (500 contacts) | ✅ (500 contacts) | ✅ (1,000 subs) | ✅ (300 emails/day) |
| Automation | ✅ (Pro & Enterprise) | ✅ | ✅ | ✅ |
| A/B Testing | ✅ (Pro & Enterprise) | ✅ | ✅ | ✅ |
| Landing Pages | ✅ (Pro & Enterprise) | ✅ | ✅ | ✅ |
| Advanced Reporting | ✅ (Enterprise) | ✅ | ✅ | ✅ |
| GDPR Compliance | ✅ | ✅ | ✅ | ✅ |
- Best for small businesses – Offers a free plan with generous sending limits.
- Simple automation tools – Great for beginners and growing businesses.
- Landing pages included – Unlike Mailchimp, which charges separately.
Final Recommendation: Is Benchmark Email Worth It?
Benchmark Email is a cost-effective, user-friendly email marketing platform that provides essential tools for small businesses and marketers. With automation, A/B testing, and landing pages in its Pro plan, it’s an excellent choice for businesses looking to scale their email campaigns.
Who Should Use Benchmark Email?
✔️ Small businesses looking for a simple email marketing solution.
✔️ Marketers who need automation without high costs.
✔️ Businesses wanting A/B testing and landing pages on a budget.
✔️ GDPR-conscious businesses that prioritize compliance.
Who Might Want to Look Elsewhere?
❌ Businesses that need advanced analytics on lower-tier plans.
❌ Companies looking for comprehensive automation on a free plan.
❌ Large enterprises needing transparent enterprise pricing.
Final Verdict: ⭐⭐⭐⭐☆ (4.5/5) – A great email marketing tool for small businesses and growing marketers.
If you need a budget-friendly email marketing platform with essential features and automation, Benchmark Email is worth considering.
To explore more about email marketing strategies, tools, and best practices, visit our Email Marketing Page and take your campaigns to the next level.