Kartra Review: A Comprehensive Guide to Features, Pricing, and More
In today’s rapidly evolving digital landscape, businesses of all sizes are increasingly turning to all-in-one solutions to manage their online operations. One such solution that has gained considerable attention in recent years is Kartra. But does it live up to the hype? In this review, I will take you through my experience with Kartra, detailing its features, pricing, pros, cons, and how it compares to other marketing tools.
What is Kartra?
Kartra is an all-in-one marketing platform designed to simplify the lives of online business owners. It provides a suite of tools to help you build, market, and manage your business online, all within a single interface. Whether you’re a digital marketer, entrepreneur, or small business owner, Kartra offers everything you need to create sales funnels, manage emails, track analytics, and more.
It was created by Andy Jenkins and Mike Filsaime, who have both been involved in the internet marketing space for years. Their vision for Kartra was to build a platform that would eliminate the need for multiple tools and integrate all key marketing tasks under one roof. The result? A powerful platform designed to help marketers save time and increase efficiency.
Key Features of Kartra
Let’s dive into some of the key features that Kartra offers. These features are designed to support all aspects of your business, from creating landing pages to managing your email campaigns.
1. Sales Funnel Builder
One of the standout features of Kartra is its sales funnel builder. Creating a sales funnel is crucial for any online business. Kartra simplifies this process by providing a drag-and-drop builder that allows you to design and automate your funnels with ease. Whether you want to create opt-in pages, upsell pages, checkout pages, or thank you pages, Kartra gives you the flexibility to customize your funnel to match your business needs.
How It Works:
- Drag-and-Drop Builder: The intuitive builder allows you to easily customize every page of your funnel.
- Pre-designed Templates: If you’re short on time, Kartra provides a wide range of pre-designed funnel templates.
- Funnel Automation: You can automate actions such as sending follow-up emails or redirecting users based on their behavior.
2. Email Marketing Automation
Kartra offers robust email marketing automation that allows you to nurture your leads effectively. It’s not just about sending emails; Kartra gives you the ability to segment your audience, create personalized email sequences, and trigger actions based on user behavior.
Key Features:
- Visual Email Builder: Create eye-catching emails with the drag-and-drop builder.
- Segmentation: Segment your contacts based on tags, behaviors, and actions.
- Automated Campaigns: Set up automated email sequences that run based on triggers like user behavior, tags, or time delays.
- A/B Testing: Test subject lines, email content, and calls-to-action to find the most effective messaging.
3. Landing Page and Website Builder
Creating high-converting landing pages is a breeze with Kartra’s landing page builder. Kartra offers a variety of pre-built templates, but the real magic happens when you start using the customizable options. The drag-and-drop editor makes it easy to design pages that convert, even if you don’t have any coding experience.
Features:
- Templates: Hundreds of responsive templates for different business needs (lead generation, sales, webinars, etc.).
- Customizable Design: Fully customizable with options to change fonts, colors, and layouts.
- A/B Testing: Test variations of your landing pages to optimize for conversions.
4. Membership Sites
Kartra also excels in creating and managing membership sites. Whether you’re offering a paid membership, online course, or digital downloads, Kartra makes it simple to create a secure, user-friendly experience for your members.
Key Features:
- Drip Content: Set up automatic content delivery to your members over time.
- Custom Branding: Fully customizable branding for your membership portal.
- Access Control: Restrict content based on membership tiers or user behavior.
5. Affiliate Management System
If you’re looking to build an affiliate program for your products or services, Kartra has you covered with its affiliate management system. You can create your own affiliate program, recruit affiliates, track their performance, and pay commissions—all from within the platform.
Key Features:
- Affiliate Dashboard: Your affiliates get their own dashboard to track performance and commissions.
- Automatic Payments: Kartra can handle commission payouts to your affiliates automatically.
- Performance Tracking: Track clicks, conversions, and affiliate performance metrics.
6. Shopping Cart & Payment Integration
Kartra includes a shopping cart that seamlessly integrates with your products or services. Whether you’re selling physical products, digital downloads, or subscriptions, Kartra has built-in payment gateways to handle transactions securely.
Key Features:
- One-Click Upsells: Increase your average order value by offering upsells right after a purchase.
- Secure Checkout: Integrates with payment gateways like Stripe and PayPal to ensure secure transactions.
- Subscription Management: Create subscription-based products and automate billing.
7. Analytics and Reporting
To track the success of your marketing efforts, Kartra provides advanced analytics and reporting tools. You can monitor how your funnels, emails, and landing pages are performing, and make data-driven decisions to optimize your campaigns.
Key Features:
- Detailed Reports: View conversion rates, open rates, and other critical metrics for your campaigns.
- Funnel Performance: Track how each stage of your sales funnel is performing.
- Real-time Data: Get real-time data on your website visitors and sales.
Pricing of Kartra
Kartra offers a variety of pricing plans that cater to businesses of different sizes and needs. The plans are designed to provide flexibility and scalability, so users can choose a plan that aligns with their goals. Here’s a breakdown of the Kartra’s pricing options available:
Starter Plan – Quickly Launch
The Starter Plan is designed for individuals and businesses just starting out. At $119 per month, it provides the basic tools needed to get your business off the ground. With the Starter plan, you can enjoy unlimited email and SMS communication, manage up to 2,500 contacts, and utilize 1 custom domain. This plan includes access to unlimited products, funnels, pages, forms, memberships, and courses. You’ll also get a drag-and-drop page builder and fully integrated e-commerce features, making it easy to create and manage your online presence.
In addition, the plan includes calendar booking features, Kartra AI tools, and access to 100 pre-built campaigns, so you can jumpstart your marketing without the need for a lot of customization. Overall, the Starter Plan is ideal for small businesses or entrepreneurs looking to quickly launch their online operations with a range of powerful tools.
Growth Plan – Best Value
The Growth Plan is perfect for growing businesses that need more advanced features to manage their marketing and sales processes. Priced at $229 per month, this plan includes everything from the Starter Plan, but with added functionality. You’ll get unlimited email and SMS, manage 12,500 contacts, and use 3 custom domains.
The Growth Plan also adds funnel simulation, allowing you to test and optimize your funnels for better performance. It includes the ability to host webinars with up to 300 attendees, advanced automations to streamline your business processes, and affiliate management tools. Additionally, you can create and manage surveys and quizzes, and provide support through the Helpdesk feature, which enhances customer service.
For businesses that are expanding and need a scalable solution with advanced tools, the Growth Plan provides great value for its price.
Professional Plan – Advanced Tools
For businesses that require the most robust features, the Professional Plan offers the highest level of functionality. At $549 per month, this plan is designed for larger operations with more complex needs. It includes all the features from the Growth Plan, but with additional benefits such as managing up to 25,000 contacts and utilizing 5 custom domains.
With the Professional Plan, you can host webinars with up to 1,000 attendees, giving you a larger capacity for online events. You’ll also gain access to real-time funnel analytics, allowing you to track the performance of your funnels and optimize them accordingly. The Helpdesk live chat feature is also included, offering real-time customer support capabilities. This plan is ideal for businesses that require advanced tools to run more complex marketing campaigns and operations.
Yearly Pricing – Save Up to 22%
Kartra offers three yearly plans designed to help businesses grow while saving up to 22% on subscription costs. Each plan includes 0% transaction fees, unlimited email & SMS, and essential marketing tools to streamline your operations.
The Starter Plan, priced at $99/month (billed annually), is ideal for beginners looking to launch their business quickly. It includes 2,500 contacts, 1 custom domain, and unlimited products, funnels, pages, forms, memberships, and courses. Users also get access to a drag-and-drop page builder, fully integrated e-commerce, calendar booking, Kartra AI features, and 100 pre-built campaigns.
For growing businesses, the Growth Plan at $189/month (billed annually) offers greater scalability. It includes everything in the Starter Plan plus 12,500 contacts, 3 custom domains, funnel simulation, webinars for up to 300 attendees, advanced automations, affiliate management, surveys & quizzes, and a helpdesk feature.
Businesses needing advanced tools can opt for the Professional Plan, which costs $429/month (billed annually). This plan includes everything in the Growth Plan but expands the capabilities to 25,000 contacts, 5 custom domains, real-time funnel analytics, webinars for up to 1,000 attendees, and a helpdesk live chat feature.
By choosing an annual plan, you not only unlock premium marketing tools but also benefit from significant savings. Select the plan that best fits your business needs and start optimizing your operations with Kartra today!
Is Kartra Worth the Price?
If you’re looking for a platform that bundles together all the tools you need to run your online business, Kartra is an excellent choice. While the pricing may be higher than some competitors, the value it offers with its all-in-one solution makes it worth considering. If you’re using several separate tools to manage your online business, switching to Kartra could save you money in the long run by consolidating all of your tools into one platform.
Kartra vs. Competitors
When evaluating Kartra, it’s crucial to compare it with other popular platforms in the market. Here’s a breakdown of how Kartra stacks up against some of the most common alternatives, including ClickFunnels and Builderall.
Kartra vs. ClickFunnels
ClickFunnels comprehensive set of features that can replace a variety of tools, including email marketing, membership site management, and affiliate program creation—all in one place.
While ClickFunnels is undeniably popular for its user-friendly funnel builder, Kartra provides a broader scope of marketing automation that ClickFunnels lacks. With Kartra, you can create not only funnels but also manage customer relationships, automate email sequences, and run an affiliate program from within the same platform. This makes Kartra an appealing option for those looking for a more holistic solution that goes beyond sales funnels.
Kartra Advantages:
- More comprehensive features: Beyond funnel building, it integrates email marketing, membership management, and affiliate marketing in one place.
- Better email automation: Kartra provides a more robust email automation system, which includes features like advanced segmentation, automated campaigns, and behavior-based triggers.
- Membership site management: Kartra has built-in tools to create and manage membership sites, a feature ClickFunnels lacks.
- Affiliate program management: Kartra’s built-in affiliate management system allows you to create and manage your affiliate program, while ClickFunnels offers this feature through third-party integrations.
ClickFunnels Advantages:
- Simpler interface for beginners: ClickFunnels is designed with simplicity in mind, making it easier for beginners to create and manage their sales funnels without a steep learning curve.
- Stronger community and resources: With ClickFunnels being around longer, it has developed a large community, including extensive training materials, courses, and user groups, which can be helpful for beginners looking to get started.
Kartra vs. Builderall
Another all-in-one platform in competition with Kartra is Builderall. Like Kartra, Builderall offers a variety of tools to help businesses with funnel building, email marketing, and membership site creation. Both platforms aim to provide everything you need to run an online business without the need for third-party tools. However, while Builderall offers a similar range of features, Kartra excels in terms of user interface design and integrations.
Kartra’s interface feels more polished, intuitive, and modern compared to Builderall. The clean design of Kartra makes it easier for users to navigate the platform and find the tools they need quickly. Builderall, on the other hand, offers more customization options for design, but its interface can feel somewhat cluttered and less intuitive, especially for new users. If you’re looking for an all-in-one platform that’s user-friendly and visually appealing, Kartra’s cleaner interface could be a significant advantage.
Kartra Advantages:
- Cleaner, more intuitive user interface: Kartra offers a sleek, modern, and easy-to-navigate interface, making it easier for users to find what they need without feeling overwhelmed.
- More integrations and automation options: Kartra integrates seamlessly with other popular tools and platforms, providing a more streamlined user experience.
- Better customer support: Kartra offers exceptional customer support, including live chat, knowledge base, and community resources.
Builderall Advantages:
- Lower entry-level pricing: Builderall offers more affordable pricing plans, which may appeal to small businesses and startups with tight budgets.
- More options for design customization: Builderall allows for more granular control over design, which can be beneficial for users who want a highly customized look and feel for their funnels, landing pages, or websites.
- Wide variety of tools: Builderall provides a wide array of features, including webinar hosting and SEO tools, making it a solid choice for users who require diverse functionality.
Pros and Cons of Kartra
Pros
- Offers a comprehensive suite of marketing tools.
- Easy to navigate interface that helps users build funnels, email lists, and more.
- Powerful automation features that can save time and enhance productivity.
- Responsive customer service to help users troubleshoot and optimize usage.
- Provides detailed analytics for tracking performance and refining marketing strategies.
Cons
- Higher pricing can be a barrier for small businesses or individual entrepreneurs.
- Kartra's extensive functionality offers powerful tools but may require significant time and effort to fully grasp.
- Some users may feel restricted by the templates and designs offered.
- Some Kartra users report bugs or glitches that can disrupt their workflow and impact efficiency.
- Moving from Kartra to another platform later might require significant effort, time, and careful planning.
Pros of Kartra
1. All-in-One Solution
One of the standout features of Kartra is its ability to serve as an all-in-one solution for online business management. Unlike some tools that require third-party integrations, Kartra combines everything you need under one roof. Whether you need to create and manage sales funnels, automate email marketing, build membership sites, or manage an affiliate program, Kartra provides a seamless experience with its comprehensive toolset.
This integration can save users a lot of time and effort. For example, the email marketing tool is directly tied into the funnel builder, so you can set up automated email sequences that are triggered based on user actions. Kartra’s membership site management feature allows you to create a secure space for premium content, making it easy to monetize courses, digital products, or subscriptions. And with the affiliate management system, you can track and manage affiliates without needing an external platform. All of these tools work together, helping users stay organized and focused on growing their businesses without juggling multiple subscriptions.
2. Easy-to-Use Interface
Kartra is known for its easy-to-use interface, which is especially helpful for beginners. The drag-and-drop features make creating and customizing landing pages, funnels, and email campaigns a breeze. The user interface is intuitive and clean, which means you don’t need a background in coding or design to get started.
For instance, when you’re building a funnel, Kartra provides pre-designed templates that are optimized for conversions. These templates are fully customizable, allowing you to tweak designs and content to match your brand’s style. This ease of use is one of Kartra’s most appealing features for solopreneurs and small businesses who may not have the technical skills to use more complex marketing platforms.
3. Comprehensive Marketing Tools
Kartra’s robust set of features is ideal for those who want to handle every aspect of their online business from one platform. The funnel builder is highly customizable, enabling users to create multi-step funnels that convert visitors into customers. You can build everything from lead generation funnels to sales funnels and even webinars, all within the platform.
Kartra’s email marketing system offers features like automation, segmentation, and behavioral triggers, which make it easier to engage and nurture leads. The built-in membership site feature lets you create gated content, allowing you to monetize your expertise by offering courses or exclusive content. Plus, Kartra’s affiliate management system allows you to run your own affiliate program with ease, tracking commissions and recruiting affiliates directly within the platform.
4. Strong Customer Support
Another significant advantage of Kartra is its customer support. Kartra offers multiple support channels, including live chat, email, and a detailed knowledge base. Whether you have a quick question or need help with a complex issue, Kartra’s customer support team is responsive and helpful.
The platform also offers a community forum where users can exchange tips, advice, and strategies. Additionally, Kartra’s training videos and tutorials are valuable resources that help users navigate the platform and get the most out of its features.
Cons of Kartra
1. Price
One of the main drawbacks of Kartra is its price. While Kartra offers a lot of value for the features it provides, the cost can be a barrier for small businesses or solopreneurs on a tight budget. Kartra’s pricing starts at $119 per month for the basic plan, and this can quickly rise as you scale your business and add more features.
For those who are just starting out, this monthly fee might be too high, especially when you compare it to other marketing platforms that offer more basic features at a lower price point. Additionally, while the pricing is competitive for an all-in-one solution, it may not be the best fit for individuals who only need specific tools (e.g., only email marketing or funnel building).
2. Learning Curve
Although Kartra is generally easy to use, some of its more advanced features do come with a learning curve. For example, the email automation system has many powerful options, but it can be overwhelming for beginners who are unfamiliar with marketing automation. Similarly, building complex funnels with upsells, downsells, and multiple stages can take some time to master.
For users who are new to online marketing or automation, Kartra’s many features and options might seem daunting at first. Fortunately, there are plenty of tutorials and customer support available to help ease the learning process, but be prepared to invest some time in mastering the platform.
3. No Free Plan
Unlike some of its competitors, Kartra does not offer a free plan. While the platform does provide a 30-day free trial, after that trial period, you will need to commit to one of their paid plans. For users who want to test the platform extensively before making a financial commitment, this could be a downside.
Some competitors, like Builderall and Mailchimp, offer free plans or limited free trials with fewer restrictions. So, if you’re on a budget and want to try out different tools before making a decision, Kartra’s lack of a free plan could be a deterrent. However, the fact that Kartra combines so many features into one platform might make it worth the investment if you’re looking for an all-inclusive solution.
Final Thoughts
After thoroughly testing Kartra, I can confidently say that it is one of the most powerful all-in-one marketing platforms available. If you’re serious about growing your online business, Kartra provides everything you need to succeed. From building sales funnels to managing your email marketing campaigns, Kartra makes it easy to streamline your processes and focus on what matters most: driving sales and growing your brand.
If you have the budget for it, I highly recommend giving Kartra a try. With its 30-day trial, you can test it out risk-free and see if it’s the right fit for your business.
If you’re looking to scale your business and learn more about the importance of creating a successful marketing strategy, I highly recommend checking out our Sales Funnel page. This can be a game-changer in driving leads and converting them into loyal customers!